Resumen SMX Advanced 2008
Os adjunto, a modo resumen, 5 puntos a destacar del último SMX Advanced.
1.) How the Engines Handle rel=”nofollow” Links
Google engineer Evan Roseman clearly outlined how Google deals with links that have the rel=nofollow tag. First, he said using the tag isn’t a red flag to Google. Second, he explained that Google won’t use such links to discover new pages. “We act like the link isn’t there,” he said.
Yahoo’s Priyank Garg said that Yahoo will crawl nofollowed links to discover new pages, but that they don’t allow the links to pass any credit/authority to the page being linked to.
After some confusion, Microsoft’s Nathan Buggia said that Live Search doesn’t use nofollowed links to discover new pages.
2.) Interesting Matt Cutts comment #1
I wrote down two quotes from the You and A with Matt Cutts session. Here’s the first one:
“The original PageRank was purely a page-level document.”
That doesn’t sound too interesting on its own, but this thought occurred to me: When he says that PR was originally a page-level thing, is Matt suggesting that Google now uses some kind of site-wide PR score, too? Maybe not, but I was taken aback by his choice of words there.
3.) Interesting Matt Cutts comment #2
“We work very hard to make sure you can’t hurt a competitor by buying links to their site.”
Again, I could be off here, but the way this was worded and delivered comes across as You CAN hurt a competitor by buying links to their site, but we work hard to make sure that doesn’t happen.
4.) Speaking of PageRank….
During the Analytics Every SEO Ought to Know session, Jonah Stein made an interesting analogy: “Crawl frequency is the new PageRank.” Hmmmmm. In a lot of ways, I agree with that. More than two years ago, I wrote about training the crawlers to visit your site as often as possible, and the benefits therein. The more a search spider hits your site, the better you’re probably doing at giving it what it wants: good content.
5.) Too Much Analytics is Never Enough
I was the Q&A Moderator on that analytics session, and I’m glad the panel answered a question about running multiple analytics programs on a site. The audience member wondered if doing that might cause performance issues on your site, or cause some other conflicts s/he wasn’t aware of. The panel all agreed there’s no conflict and no negative performance issues in running multiple analytics programs on a site. Jonah suggested you use at least three.
