No es nada espectacular… obviamente, pero me ha hecho ilusión.
Después de bastante tiempo… al final se ha decidido 
l único problema es que la selección no ha sido de lo mas inteligente. Tendré que ayudarle un poco mediante las webmaster Tools.
Hace ya algún tiempo que tengo un documento que supuestamente es la “base” de conocimiento para los quality raters (también conocidos como evangelist) de Google.
Para los no familiarizados con este concepto, es la gente que Google contrata por TODO el mundo para evaluar búsquedas, detectar Spam, y en general… mejorar la calidad de los resultados en las SERP.
Dado que es un documento público (está accesible desde varios servidores), y que es un tema de interés… me he permitido la libertad de adjuntar algunos “fragmentos” que seguro… os harán reflexionar 
Aunque solo son algunos fragmentos que me han parecido interesantes… esforzaros en encontrar el documento original haciendo algo de “googling” El esfuerzo valdrá la pena….
1. The Role of the Quality Rater
As a Quality Rater, you will evaluate ‘query-page’ Tasks. For each ‘query-page’ Task, you will:
• Research and understand the query.
• Evaluate the page based on its relevance to the query and its utility to the user.
• Assign a rating from the Rating Scale.
Query refers to the word or words that a user types in the search box of a search engine.
The URL is the web address of the page you will evaluate, such as http://www.microsoft.com/.
The Page or Landing Page is the page you will evaluate. It is the page you see after you click on the URL.
Task Language and Task Location. You will be given a Task language and a Task location for each
query-page Task. You must evaluate each Task in the context of its language and location.
In this document, each query will be shown in square brackets, followed by the Task language and Task
location. Examples:
[ Elvis Presley ], English (US)
[ coca cola ], Spanish (MX)
Please keep in mind that the language of the query may not match the Task language. For example, you may
be working on a German (DE) Task and see a query in English.
Adjustments to Ratings Based on Task Location and Page Location
It is very important to use the Task Language and Task Location to interpret the query. You will also need to
use the Task language and Task location to evaluate the page. Sometimes the Task location doesn’t match
the country domain of the page. For example, the Task location is Spain, but the country domain of the page
is Mexico (.mx).
In many cases, when there is a mismatch between the Task Location and the country domain of the page, you
will need to lower the rating for the page. You must use your common sense and cultural knowledge to
determine whether to lower the rating and how much to lower it. Do not hesitate to lower the rating to Off-
Topic if there is a mismatch between the Task Location and country domain of the page that would make the
result useless for a user in the Task Location. High ratings are appropriate for pages with high relevance and
which are in the right language and right location.
Part 4: Webspam Guidelines
WHAT IS WEBSPAM ?
Webspam is the term for web pages that are designed by webmasters to trick search engine robots and direct
traffic to their websites. In the coming pages, you will learn how to identify some of these techniques. When
you observe them being used, you will assign a Spam label to the page.
The Relationship between Ratings and Spam
You have already learned that pages are rated according to their relevance to the query and utility to the user.
You would not be able to assign a rating without knowing the query. We say that ratings are querydependent.
Spam labels do not depend on the relevance of the page to the query. Spam labels are query-independent.
A page should receive a Spam label if it is created using deceptive techniques - no matter what query it is
associated with. It is possible for a page to receive a very high rating – even a Vital rating – and also be
assigned a Spam label.
How do Spammers make money from the use of Spam?
Spammers make money when visitors click on links on their web pages. Revenue sources are of two general
types:
Pay-Per-Click (PPC) ads: Spammers make money each time an ad is clicked. PPC ads appear on many
different types of web pages. Sponsored links is another term for ads.
Thin Affiliates: Spammers make money when a transaction is made after the user has clicked through to
the merchant’s site.
Exceptions: Pages should generally not be marked Spam if they provide added value. Added value refers to
original or other useful content on the page, regardless of whether there are PPC ads. Examples of content
that provides added value include:
• Price comparison functionality: Even though the user has to go to another site via the affiliate link to place
an order, there is value to have price comparisons right there on the page.
• Product reviews: Pages that provide original reviews offer added value. Items that are commonly
reviewed are books, electronics, and hotels.
• Recipes: Pages that provide recipes offer added value.
• Lyrics and quotes: Pages that display lyrics or quotes offer added value.
• Contact information: Pages that provide contact information, especially physical addresses and phone
numbers, offer added value.
• Coupon, discount, and promotion codes: Affiliate pages that provide coupon, promotion, or discount
codes for the consumer offer added value.
TYPES OF SPAM
This section describes the following types of Spam and provides tips and tools on how to identify them.
• PPC Pages • JavaScript Redirects
• Parked Domains • Keyword Stuffing
• Thin Affiliates • 100% Frame
• Hidden Text and Hidden Links • Sneaky Redirects
Un estudio de comscore detalla el uso de buscadores en dispositivos moviles. Es bastante interesante:
España:
Google: 82.5%
Live: 12.1%
Francia:
Google: 62.9%
Live: 9.6%
Italia:
Google: 88.1%
Yahoo!: 19.5%
Reino Unido:
Google: 74.0%
Yahoo!: 16.2%
Alemania:
Google: 85.1%
Yahoo!: 9.4%
Estados Unidos:
Google: 63.0%
Yahoo!: 34.6%
Mientras en países como España el porcentaje de uso de Google es de casi un 99%, en otras regiones del mundo Google ha tenido que estar peleando con Yahoo! para ganar cuota de mercado año tras año. Así por ejemplo, en EEUU era utilizado por solamente el 52% en junio de 2005, frente al 25% de Yahoo! o el 10% de ‘MSN Search’ (el actual Microsoft-Live).
Más de tres años después, y tal y como aseguran en ComScore (una prestigiosa firma de análisis de audiencias en Internet), Google aumenta su distancia con sus perseguidores, alcanzando el 63%. Yahoo! y Microsoft obtienen un 20% y un 8% respectivamente.
Lejanas quedan aquellas palabras de un directivo de Microsoft que en marzo de 2006 auguraba que el buscador de MSN iba a sobrepasar al de Google en popularidad aquel mismo año. Y díficiles de creer las de Steve Ballmer (Director Ejecutivo de Microsoft) que ha asegurado en una conferencia interna que se retirará cuando la cuota del buscador de Microsoft supere a la de Google
Ultimamente se ha hablado mucho de Google Chrome y el lanzamiento que Google realizó el pasado 2 de septiembre… pero poco se ha hablado de realmente que diferéncias aporta versus FireFox o Internet Explorer.
Os adjunto las 10 diferéncias mas importantes que supuestamente tienen que hacer que este navegador sea “diferencial”
1. It’s being built from the ground up. The Google engineers involved understood that modern day web browsing is about applications and rich media, which normal browsers are not built for, so they started from scratch.
2. Well, not entirely. Chrome is being built on WebKit, the basis of Apple’s Safari browser and the browser in the Google Android mobile platform, and using Google Gears, a web applications plug-in/platform.
3. To deal with the new types of demands users make of web browsers, Chrome will use multi-processing to handle all those demands, giving each element of a page (a JavaScript Command, a Flash video) its own memory and process, instead of the single-threading architecture used by today’s browsers. Multi-threading should make Chrome faster and more secure.
4. New tabs, above the address bar, will handle those different processes. So JavaScript threads will be in one tab and a video in another, allowing each to load simultaneously, reducing memory load, and ensuring that one bug in a page doesn’t crash the whole site (or whole browser), just that tab.
5. To make things even faster, Chrome will use a new JavaScript Virtual Machine from Denmark called V8.
6. Still not fast enough? Chrome’s Task Manager will function like Windows Task Manager, and allow you to find processes (even plug-ins) that are hogging resources or crashing, and just kill that process. No more closing tabs when the browser slows down; now you can go straight to the problem.
7. OK, faster? Chrome’s Omnibox can help. When you start typing in the address bar, Chrome offers suggestions to autocomplete your request–and not just based on your history and bookmarks like Firefox does, but also based on the most popular web sites as calculated by Google. You can even search a site from the address bar by typing a site name and hitting tab.
8. This one is on par with IE8 and the newest version of Firefox: a privacy mode, where you can browse without anything from the session being written to your computer–no cache, no history, no cookies, nothing. (Dubbed “porn mode” by most blogs, but with serious applications, such as public browsing, as well.)
9. Convenience is further advanced by a personalized home page with screenshots of the pages you visit most.
10. It’s extra secure; the browser includes Google’s ever-growing list of spyware and malware sites, and every tab is “sandboxed,” which means whatever happens in the tabs can’t affect your computer. (No more need to download Sandboxie). And no more pop-ups, not even JavaScript ones. Every pop-up is contained in the tab in starts in, collected as a small link on the bottom of the page. You can drag it off the page to see it, but it won’t pop up without your permission.
No es muy normal ver que productos de Google sufran problemas, caídas o similares.
Pero Google tampoco es perfecto, y hoy… ha estado sirviendo analytics sin estilos
Este snapshot queda ya aquí para la posteridad
Una herramienta indispensable !! Google recientemente ha anunciado la puesta en producción de una nueva herramienta llamada “Google Inside Search”.
La verdad es que hay que aplaudir a la gente de Google. Parecido a google trends, google ahora ofrece la posibilidad de analizar términos de búsqueda de manera detallada, por localidades y/o regiones y en cualquier parte del mundo.
Sinceramente, de obligada consulta en el momento de definir cualquier tipo de estratégia ya sea SEO o SEM.
En el blog de Yahoo se han anunciado cambios importantes en el algoritmo de ordenación de Yahoo! para este mes de Agosto. Sharad Verma de Yahoo Search dice:
“We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon.”
This update is much more substantial when compared to the June update. I reported that webmasters were noticing major changes at Yahoo throughout the weekend. I noted at the Search Engine Roundtable that these changes seem to have triggered a lot of discussion over at many of the search marketing forums.
En general, en España, no prestamos demasiada importáncia al posicionamiento en Yahoo o MSN, puesto que la cuota de mercado que estos buscadores tienen no es demasiado relevante.
En otros paises, esto no es tan claro.. y Yahoo por ejemplo tiene mas importancia.
En estos casos, una buena estratégia para posicionarse también en Yahoo es muy importante.
Os adjunto 3 recursos de obligada lectura si os encontrais en esta situación:
http://www.beanstalk-inc.com/articles/seo/seo-for-yahoo.htm
http://www.webpronews.com/expertarticles/2006/10/11/yahoo-seo-techniques
http://www.seobook.com/relevancy/
Hola -
Matt Cutts ha anunciado una actualización de pr inminente, y la expiración de algunas penalizaciones aplicadas en el pasado. Vamos a ver que cambios produce en sus índices, y sobre todo… que cambios en los posicionamientos genera.
Si teneis algún portal afectado por alguna penalización… estad atentos
Os adjunto el comentario original:
New Toolbar PageRanks coming
Hey folks, I wanted to let you know that new toolbar PageRank values should become visible over the next few days. I’m expecting that also in the next few days that we’ll be expiring some older penalties on websites.
