Nuevo algo update en Yahoo! anunciado el 21/11/2008.
We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days and expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.
To share your thoughts or check in with other Yahoo! Search users, please visit the Site Explorer Suggestion Board.
Yahoo ha realizado una actualización de algoritmo. Aunque no son tan constantes como en Google, periodicamente intentan mejorar la experiencia de usuario mejorando su tecnologia.
Os adjunto la noticia original:
We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days and expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.
Also, we recently turned on our as the default experience for all users on yahoo.com. Thanks for the impromptu feedback polls.
To share your thoughts or check in with other Yahoo! Search users, please visit the Site Explorer Suggestion Board.
Sharad Verma
Yahoo! Search
Un estudio de comscore detalla el uso de buscadores en dispositivos moviles. Es bastante interesante:
España:
Google: 82.5%
Live: 12.1%
Francia:
Google: 62.9%
Live: 9.6%
Italia:
Google: 88.1%
Yahoo!: 19.5%
Reino Unido:
Google: 74.0%
Yahoo!: 16.2%
Alemania:
Google: 85.1%
Yahoo!: 9.4%
Estados Unidos:
Google: 63.0%
Yahoo!: 34.6%
En el blog de Yahoo se han anunciado cambios importantes en el algoritmo de ordenación de Yahoo! para este mes de Agosto. Sharad Verma de Yahoo Search dice:
“We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon.”
This update is much more substantial when compared to the June update. I reported that webmasters were noticing major changes at Yahoo throughout the weekend. I noted at the Search Engine Roundtable that these changes seem to have triggered a lot of discussion over at many of the search marketing forums.
En general, en España, no prestamos demasiada importáncia al posicionamiento en Yahoo o MSN, puesto que la cuota de mercado que estos buscadores tienen no es demasiado relevante.
En otros paises, esto no es tan claro.. y Yahoo por ejemplo tiene mas importancia.
En estos casos, una buena estratégia para posicionarse también en Yahoo es muy importante.
Os adjunto 3 recursos de obligada lectura si os encontrais en esta situación:
http://www.beanstalk-inc.com/articles/seo/seo-for-yahoo.htm
http://www.webpronews.com/expertarticles/2006/10/11/yahoo-seo-techniques
http://www.seobook.com/relevancy/
